A former kodak executive 2 kodak and the digital revolution a 705448 fuji photo film co. By the mid1980sjust about 100 years after george eastman invented paperbased filmmy father was already voicing concerns about kodak s future. Kodak was once the dominant player in photography, albeit in the analog or film era. Having looked at technological innovation and the diffusion and adoption of innovations. Why kodak missed the digital revolution after starting it. Kodak and the digital revolution a business model failure. Examines kodak s strategic efforts and challenges as the photography industry evolves. Film is a physical, chemical product, and despite a succession of new ceos, kodak s middle managers were unable to make a transition to think digitally. How to be productive at home from a remote work veteran. How kodak missed the digital photography revolution.
Kodak and digital revolution free download as word doc. You know, kodak made the first megapixel imager in the mid1980s. Kodak develops products quickly due to its competitive environment but its timing was way off. Kodak s decision to file for bankruptcy protection is a sad, though not unexpected, milestone for an american corporate icon that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution. Photography giant eastman kodak has announced plans to stop selling traditional film cameras in north america and europe. Click on document kodak and the digital revolution a. While that explanation has some merits, it is far from the full picture. It is striking how kodak has suffered since the rise of digital imaging.
Evaluate kodak s strategy in tradi6onal photography. Kodak is a multinational american corporation which has become a household name most known for its film products. Kodak and the digital revolution a case solution, kodak and the digital revolution a case analysis, kodak and the digital revolution a case study solution, the introduction of digital imaging in the late 1980s had a devastating impact on the traditional business model of kodak. Kodak has finally formalized what had been expected for years its gone bankrupt. Incumbent firms and response to disruptive innovation.
Kodak was in a position that if it had acted differently, and taken the lead in digital imaging, the market would have been theirs to take, and they could be the market leader or the only brand, had the company adopted a different digital imaging strategy in the 80s and 90s. On a shelf in his office in cambridge judge business school, dr kamal munir keeps a kodak. The rise and fall of kodak s moment 16 march 2012 kodak color film. Machinery used in the production of analogue film c. Scribd is the worlds largest social reading and publishing site. Its position has been eroded by aggressive competition in its core business. The firm said it would concentrate instead on digital. Every solution is prepared from scratch, top quality, plagiarism free. Hidden reasons for kodak s digital revolution essay 1149 words 5 pages. In an industry where nnovton and dffrntton are the keys to success. Kodak and the digital revolution a harvard business publishing. Why did kodak fail and what can you learn from its demise. Sonora x plates are unlike any other process free plate available today. The introduction of digital imaging in the late 1980s had a disruptive effect on kodaks traditional business model.
Kodak s middle managers, culture and rigid, bureaucratic structure hindered a fast response to new technology which dramatically changed the process of capturing and sharing images. The company always innovated which helped in the growth of the company but after a time period, it was reluctant of innovation as it started implementing strict policies and did not innovate into new products. Founded in 1880, kodak was one of the most innovative. Kodaks middle managers, culture and rigid, bureaucratic structure hindered a. The competitors were following kodak, but the market.
Kodak and the digital revolution a case solution, the introduction of digital imaging in the late 1980s had been disruptive to kodak s traditional business model. Kodak was investing in the new digital technology that it has contributed to create, but without taking advantage of its early start and its resources. The company was aware of emerging technologies and as early as 1979 kodak produced a remarkably accurate forecast of the evolution of digital imaging and it had been a pioneer of digital cameras grant, 584. Kodak and the digital revolution a case harvard business. We were doing image compression research and even making products using, what we call, dct compression back in the mid 1980s. Kodak, along with several others, does dominate the digital camera market, but profits are slim to nonexistant, and manufacturing has been outsourced. Bbc news business kodak embraces digital revolution. Simply put, kodak tried to replicate the silver halide business model in the digital. The introduction of digital imaging in the late 1980s had a disruptive effect on kodak s traditional business model. Kodak and the digital revolution 789 words bartleby.
The official history of the company, headquartered in rochester, new york, kodak invented in the 1880 dryplate formula and a machine for preparing large numbers of plate. However, writing down your thoughts may help you during class discussion. Case analysis since the early 1880s, kodak had proven themselves to be great innovators and had worked on building their brand on a domestic and international front. The stock declined from around 80 dollars to 3 usd in less than ten years. Kodak and the digital revolution a case analysis, kodak and the digital revolution a case study solution, kodak and the digital revolution a xls file, kodak and the digital revolution a excel file, subjects covered business models corporate strategy disruptive innovation by giovanni gavetti, rebecca henderson, simona giorgi source. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George eastman began kodak in 1880 and introduced the first kodak. The introduction of digital imaging in the late 1980s had a. Case solution kodak and the digital revolution a youtube. Digital imaging was a disruptive technology that was emerging in early 80s and kodak got blind sighted by its extreme focus on existing customers and their needs.
After discussing kodak s history and its past strategic moves in the new landscape, the case kodak and the digital revolution questions how ceo daniel carp can use digital imaging to revitalize kodak. Pdf eastman kodaks declaration of chapter 11 bankruptcy on january 19. The problem was that for over a century kodak had the classic razor and blade business model i. In real life, unfortunately, kodak used ofoto to try to get more people to print digital images. The company invented digital camera, one of the greatest technological inventions of the modern world castella, 2012 and yet the greatest irony. Kodak s unwillingness to change its large and highly efficient ability to makeandsell film in the face of developing digital technologies lost it. In the late 90s, kodak hastily installed 10,000 digital kiosks in kodak s partner stores.
You might be surprised that a kodak digital camera went aboard the 1991 space shuttle mission. Kodak and the digital revolution table of contents. A new technology breakthrough combines the performance features of wet processed plates with kodak s marketleading process free technology, and the result is a plate with run length, imaging speed, robustness, and resolution capabilities that rival processed plates. Pdf eastman kodaks quest for a digital future researchgate.
Contrary to popular opinion kodak was ahead of the digital technology curve and they saw well ahead of time that digital photography was a game changer. The company employed 140 000 people in 1988 today around 20 000. After discussing kodak s history and its past strategic moves in the new landscape, the case questions how ceo daniel carp can use digital imaging to revitalize kodak. In kodak bankruptcy, another casualty of the digital. With due respect to dr shihs perspective having joined in 97, it was the years leading up to that, when kodak squandered what could have been a dominant position in digital imaging and possibly online social media, due to lack of vision of what was clear to the. One common explanation about kodak s demise is that it missed the digital revolution or simply that the ubiquity of digital cameras made photographic film redundant while kodak bosses buried their heads in the sand. Kodak and digital revolution digital camera digital. Was this the same kodak, i wondered, that went bankrupt in 2012 after 47,000 job losses, a moment hailed by seers as when the digital revolution finally came of age. Kodak and the digital revolution pic picpicbrief overview. Kodak and the digital revolution free download as powerpoint presentation. Kodak fails to offer clear, distinguishing benefits to consumers.
Why has the company been so successful throughout the history of the industry. Kodak and the digital revolution case solution and. Kodak and the digital revolution a case solution and. Kodak and the digital revolution please note that you are not required to submit a writeup. Kodak began to expand its brand by diving into chemicals and healthcare after the second world war. It produced film for movies and other applications, dry plates, and photo printing paper. It sold the site to shutterfly as part of its bankruptcy. Kodak has a small share of the printer market through a. In the past 15 years, digital technology changed photography dramatically, and kodak, a former heavyweight in. The prototype of the first digital still camera, first constructed at kodak labs by steve sasson in 1975. Kodak s cheap cameras helped popularise photography.