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It was revised in 1992 and published by prenticehall with the addition of k. Marketing management is a science because it follows general principles that guides the marketing managers in decision making. The millennium edition find, read and cite all the research you need on. Table of contents for marketing management philip kotler. In 2012, american express provided social media marketing kits. Ideally, marketing should result in a customer who is ready to buy. Inside this book marketing management pdf book by philip kotler this is a text book for my masters degree.
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